ABOUT US

Prystine Food & Beverages Pvt. Ltd.

Headquartered in Mumbai, Prystine Food & Beverages Pvt. Ltd. is a premium non-alcoholic beverage company that produces a variety of waters, tonic waters and other beverages. These 100% shelf stable beverages are available in a variety of packaging formats and sizes. Prystine's current offering includes: Blue Pine (arguably India's only Artesian water) in Still (soon to bring Sparkling & Flavoured), Fruit Aqua Fruit Water (In 8 different fruity flavours) in still and sparkling. It plans to launch Blue Pine Juice, Prystine Club Soda, Tonic Water, Mojito and Ginger ale in the coming months.

Prystine Food & Beverages' established state-of-the-art manufacturing facilities in Chandpur in Uttarakhand (circa 2013) and a franchise unit in Mumbai (circa 2015). This makes it possible for the company to span the girth of the entire country. The Company manufactures its Fruit Water and Juices in Ambala. Each unit is painstakingly designed not only to be at par with the finest in the world, but also to create an environment ideal to uphold Prystine's eternal promise: PURITY AT ALL COSTS.

​MANAGEMENT

Shrikant J Hajare

Co Founder & Director

With over two decades in the beverage, entertainment & textile industry, Shrikant J Hajare brings in depth knowledge having managed national & multinational brands of MCDOWELL’s & Co, LVMH, SEAGRAM’s INOX & SKNL. As the co-founder, Shrikant is not only the force behind its operations, but also the head of the company’s product development and sales & distribution strategy.
Ritika Verma

Co Founder & Director

Ritika comes with over 19 years of experience in Brand, Marketing & Communications. She has been instrumental in the design and implementation of strategic brand and communication programs for McDONALD’S, EMIRATES TELECOM, and SKNL among others. As its co-founder, Ritika has been the force behind the brand conceptualization of Prystine Food & Beverages.
Saurabh Poddar

Director

Saurabh Poddar is the managing director of SK Group and has been associated with his family business over the last two decades. Saurabh’s inherent business acumen has enabled him to carve a niche in the Indian and international markets for the Group. He has been instrumental in product expansion identifying requirements for the white goods and telecom industry.
Rajeev Varma

Investor

Rajeev currently works with Bank of America Merrill Lynch as Managing Director, Research and has been with the corporation for 16 years since its ‘DSP Merrill Lynch’ days. A chemcial engineer from IIT (Delhi), and an MBA from FMS (Delhi), Rajeev brings over 20 years of experience in India's Equities specifically in capital markets and project finance.